Following the success of their recently launched flagship store in Lahore and two prestigious Lux Style Awards nominations in the Luxury Pret and Pret a Porter categories, the team at Sania Maskatiya continue to expand the outreach of their brand through the introduction of a second Karachi store to be launched on Saturday June 29th2013 at Dolmen Mall Clifton.
The Sania Maskatiya Dolmen Mall store will stock a diversity of collections from the label, in a range of attractive prices starting at PKR 4,500 and ranging to PKR 9,500. Patrons can also expect a brand new collection based on Sania’s colourful summer hues stocked exclusively at the new store, as well as printed and embroidered lawns, cottons, linens & voiles. The brand will also retail a line of accessories priced at PKR 1,000 and above along with their critically acclaimed Naqsh and Aghaaz collections. The interior of the store has been designed by the young collective artists at YOC’A.
On the launch of the brand’s second store in Karachi and third store nationwide, fashion designer Sania Maskatiya said “2013 has been a busy year for us so far. This year has already featured the debut of our lawn collection,our participation in two of the nation’s most prestigious fashion platforms, at FPW5 with Naqsh & PSFW with Ahgaaz, the launch of our first Lahore store and recently being nominated in the 12th edition of the LUX Style Awards in 2 categories.
As a brand we endeavour to continue with this dynamic approach to fashion and oursecond store launch in Karachi is a manifestation of this objective. For our second Karachi store, we deliberately chose to establish our presence in a mall in an endeavour to make our brand more accessible to a wider diversity of people both in location and price point – therefore what is available at our flagship store and at our mall store, won’t necessarily always be the same.”
The Sania Maskatiya signature aesthetic has come to be defined as a balance between elegance, comfort and practicality with designs that often take imaginative inspirations, manifest across three main lines including prêt a porter, diffusion wear and haute couture, for women of all ages. The Sania Maskatiya design house uses only pure fabrics cut and draped in a range of silhouettes creating versatile looks across all their fashion lines.