Levi’s is a brand that almost everyone anywhere in the world recognizes and loves. It is synonymous with uniqueness and individuality, capturing and retaining the attention and loyalty of its customers the world over on a constant basis, whether it be via its products or marketing activities. This Monday 22nd April, 2013 the Levi’s flagship store, Lahore, hosted top Red Bull athlete Chris Pfeiffer who is currently in Pakistan stunt-riding in three major cities – Lahore, Karachi and Islamabad.
Chris Pfeiffer did an exclusive in store shoot for Levi’s in which he showcased three different styles of the Levi’s jean, including: the 520 in grey, the 508 in a beautiful Khaki shade and the 504 in blue denim. The shoot was done by talented local photographer Mobeen Ansari. Levi’s also presented Chris Pfeiffer with an exclusive wardrobe to take with him.
Levi’s has always made it a point to support events that revolve around the youth, making this collaboration with world class motorbike stunt rider Chris Pfeiffer, a perfect match.
About Levi’s
Levi’s was created in 1873 and to this day are the most popular jeans worn around the world. They are the most successful and widely recognized jeans. Levi’s provides its customers with the widest range of products possible because they believe in providing quality products and services. It is through these quality products that Levi’s earns the trust and loyalty of their customers’ worldwide. Even though Levi’s has been around for so long their commitment to innovation continues. They have been a part of history and change in the world and continue to be so.
About Chris Pfeiffer
Apparently, Chris Pfeiffer studied biology, but to watch him riding you may wonder if he actually studied how to bend physics. Ever since he took up riding motorbikes in the mid 1990s he has been re-writing the laws of what is physically possible on two wheels. For instance, in the 2004 Stunt-wars contest in Florida, the daredevil rider pulled off a 115-degree wheelie – a massive 50 degrees more than what was ever thought possible on a bike.
That incredible feat not only won him the competition, but also landed him a place in the Guinness Book of World Records. “Pfeiff” as he is known in the business, also has four European and four World Championship titles to his name and is the only person in history to have scaled the level three climb at Via Tina in Arco, Italy on his bike. Add to that four first-place finishes at Red Bull’s annual Hare Scramble in Erzberg, Austria and you can see why petrol-heads the world over regard him as a living legend.
