Passion is at the heart of the Mausummery brand, just as passion and hard work are at the heart of almost every Pakistani working woman. This spring/summer Mausummery honors these very women and their accomplishments by featuring them in exclusive photo shoots. The first photo shoot in this series took place on 7th April’ 2013 in a beautiful location on the outskirts of Lahore. The showcased professionals in this shoot came from various sectors in the work industry and endorse Mausummery as their brand of choice for any and all occasions.
The shoot featured Radio Jockeys (RJs) FizzaAslam, Sophie Anjumand Aneeta Bokutz; senior managers Nubla Iftikhar [Technology], Anam Shahid [Architecture]and Sahar Najam [Advertising] as well as journalists Sonya Rehman, Henna Saeed and Saira Agha. These women depict strength and achievement, qualities the Mausummery brand supports and symbolizes.
Make-up and styling for the shoot were done by Depilex, while the photography saw Mobeen Ansari’s creative direction. “Though I have been doing photography for the last nine years, this project is special for me not just because it is my first fashion shoot but because it is an honor to be part of a tribute to working women- that too with a leading brand like Mausummery!” explains Mobeen.
Sophie Anjum (RJ) while commenting about the shoot said: “It was an absolute pleasure to be a part of the Mausummery shoot. I’m thankful to them for picking me as one of the working women featured in the shoot. When you educate a man, you educate a man and when you educate a woman, you educate a generation.
Being a woman I have always cushioned my education forward and would want others to do the same. Success comes in CANS, not CAN’Ts. I am not a has-been, I am a will-be. You are the only person on earth who can use your abilities and prove your worth.”
Sonya Rahman (Journalist)at the shoot: “Had a great time during the shoot, the clothes were beautiful and the location was quite stunning. Really looking forward to seeing the shoot in print!”
Sahar Najam (Senior Manager):“A great initiative by one of the best quality lawn brands to promote hard working professional women of Pakistan. It was a great experience working with Pitch Media.”
A behind the scenes look at the shoot showed the ladies enjoying themselves thoroughly. Despite the weather they were in high spirits, with an abundance of laughter and humor emanating from the group while they worked.
A well-known women’s-focused TV channel was also invited on location to do interviews with the RJs, Senior Managers, Journalists, photographer and the PR team,as well as to get behind the scenes footage, which will be aired in the month of April.The first completed phase of the photo shoot is scheduled to be featured in various top publications as well as select online websites and social pages at the end of April. The next phase photo shoot, including women from sports, banking and entrepreneurial backgrounds, will be implemented and printed in May 2013.
Mausummery has been around for an impressive 16 years, having celebrated their 15th anniversary just last year. They have 25 stores across 15 cities in Pakistan and showcase collections the year round. No matter what the weather, you will always find something new and fresh in the Mausummery collection.
