This July, leading beauty brand Luscious Cosmetics celebrate their fifth year, having first introduced their luxurious and glamorous products in Pakistan, in late 2007. With a commitment to quality, fashion forward shades and exceptional color results, Luscious has ensured their dynamic product launches and affordability keep the brand on the cutting-edge of the beauty industry, with each product is formulated for high-performance results at par with premium beauty brands.
To celebrate their five years, Mehrbano Sethi, creator Luscious Cosmetics announces a series of exciting brand innovations. This summer, she brings the Luscious Cosmetics brand mantra ‘celebrate your beauty’ to life at a series of cross country live beauty events where women will be invited to experience the Luscious Nail Bars, Foundation Stations and personalized makeup recommendations, all in one place! Complete details including dates and location will be announced later this month.
Furthermore and in keeping with their reputation for consistently working with a diversity of Pakistan’s most coveted beauty and fashion personalities to redefine and refresh the nation’s beauty benchmarks, Luscious Cosmetics will also be introducing a first of its kind Special Edition collection of nail polishes in collaboration with 12 leading fashion designers in Pakistan. Each nail polish shade has been chosen and named after each designer, bringing their all-time favorite color palette to you!Designers who have collaborated with Luscious Cosmetics on this exclusive line include HSY, MUSE, Élan, Nomi Ansari, Sana Safinaz, Sania Maskatiya, Sublime by Sara, Kamiar Rokni, Umar Sayeed, Maria B, Karma and Fahad Hussayn.
Later this year, Mehrbano and the Luscious team will be launching their new Fragrances division.
Indeed just in its first five years Luscious has gone on to be selected as one of the fastest growing brands in the Arabia500 index, part of the All world Network. Luscious is available at outlets across 18 cities throughout Pakistan and most recently, also in the UAE, with presence in other countries scheduled within this year, and also pioneered digital pro activity for beauty brands, now with some twenty percent of Luscious Cosmetics’ sales generated online through the official brand website which caters to 34 cities within Pakistan and also to customers located worldwide. Furthermore, in just over two years of being online, the Luscious Cosmetics Facebook group has grown to over one hundred and ninety thousand fans , an indication of the brands growing popularity in the region. Indeed this growth has been driven by the company’s belief in innovation, making pioneering advances for the growth of the beauty industry in Pakistan while reinforcing the brand’s interactive philosophy through its sustained product releases, major digital presence and glamorous print, outdoor and broadcast activities.