The first Turkish Brand gaining popularity in Local Fashion Market

After investing in drama, film and different public sectors, it’s time for Turkish fashion to be introduced in Pakistani fashion market.  Recently, Turkish fashion brand ‘Bebek Turkey’ has opened its outlet in Karachi.

Their current collection encapsulates the spirit and color palate of Spring/Summer ’14. There was an extensive range of crisp casual tops, statement making formal wear, a collection of body-skimming layers of long dresses and jumpsuits. The color shades all in monochrome whites, blacks, and sorbet shades of pinks, mints, bright yellows and denim blues. Accessories available at Bebek Turkey consist of chunky and bold necklaces, stately sculpted rings, funky belts and chic clutches.

Pakistan is the fashion hub of the enormously go-ahead fast fashion industry where brands repeatedly emerge and make their mark into a global fashion sphere. The shamrocks, thistle and daffodil pattern bodice, paired with floor-length skirts riffs romantically and epitomizes bohemian glamour, evident in Turkish fashion. The chic ethnic wear of one of the well known designer, Bebek has brought to Pakistan with trendy and fresh western wears

Bebek is owned by Shaan, who is an established garment manufacturer in Istanbul with export links all over Europe; and has an experience of working with Stella McCartney, New York, to her name.

Bebek is aiming to bring the Pakistanis fashion Industry at pace with the European Markets. Prices at Bebek range from Rs. 1500-5000 for clothing and around Rs 1000 to 7500 for bags, belts and accessories. Bebek is targeting women with aesthetic fashion sense and taste, and aims to have high-end retailing, where sturdiest wardrobe perennials can be picked and bought instantly.

On 18thof March, they will be exhibiting and stocking their latest collection at Labels (multi-designer store). The collection will be available via Labels e-store and on their web store, where any item can be ordered directly from store and delivered to your doorsteps within 4 working days on a global level. 

The event managed by Catalyst PR included a fashion presentation, with models like Areeba Habib, Abeer Adeel and Maham Jawed strutting the runway. Speaking on the occasion, famous fashion figure Freiha Altaf welcomed foreign investment in fashion which will count toward promoting soft image of Pakistan. Bebek is definitely a fashion force to be reckoned with!

The first ever Turkish brand BEBEK TURKEY left a mark on the local fashion industry by launching its range of S/S 2014 collection in an exclusive exhibition at Labels store Karachi.

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