One of Pakistan’s leading luxury fashion brands Élan, is set to introduce their Spring/Summer collection this season, Élan Lawn, in collaboration with one of Pakistan’s premier textile houses, Hussain Mills Limited.
For Élan Lawn, designer Khadijah Shah’s inspiration comes from a diversity of local and international influences with an underlying theme based in the dominant use of bright bold colors and an abundance of intermixing patterns.
With this collection Élan endeavours to introduce unique trends such as print upon print, with the dupatta, shirt and bottom all bearing different patterns. The collection also offers a variety of panels and borders which can be put together according to each consumer’s individual aesthetic sense. The prints are based on floral, geometric, oriental, Turkic and Indian motifs making the collection abundantly versatile and offering something for everyone. Additionally, each print is paired with Élan’s signature embroidered and printed satin panels.
On the launch of Élan Lawn S/S 2013, Fashion Designer Khadijah Shah has said, “Last year’s debut into lawn was fantastic for Élan. It was 2012’s sell out response that prompted us to go bigger this year with a new textile collaborator, more prints and diversity.”
Elan Lawn S/S 2013 comes in fifteen designs in two color ways each with a color palette on trend for the season, showcasing a variety of hues such as lush greens and blues, berry pinks and sunshine yellows.
The collection will be exclusively exhibited on the 13th March in Lahore at the PFDC Mall one, 14th March in Karachi at The Palm and the 16th and 17th March at The Ramada in Multan. Following the exhibitions the prints will become available nationwide at all leading stores and at the PFDC store in New Delhi. Élan Lawn will also be available at various retailers across Pakistan, India, UAE, UK and Saudia Arabia.
