[Lahore, Embargoed till 08 February 2012, 6.00 PM] Club Caramel, the Lahore based duo comprising of musicians Adnan Sarwar and Kiran Chaudhry are set to launch their latest song ‘Deewana’, in collaboration with the Samsung Galaxy Series at the World Fashion Café on the 8th of February 2012. The premiere of ‘Deewana’ marks the bands’ third original release, Zindagi (March 2011) being the first and Teray Bin (October 2011) the second.
Indeed, ‘Deewana’ is an offset of Club Caramel and Samsung’s collaboration to bring a fresh sound to Modern Pakistani Pop Music – the song itself will be available for download through Club Caramel’s Official Facebook Page and also as a ringtone with all Samsung Galaxy Series Handsets.
Releasing in the festive season of spring and in time for Valentine’s Day, ‘Deewana’ has been written, composed and produced by Adnan Sarwar with vocals by Kiran Chaudhry, and also features session musicians Asif Goga on percussions, Fahad Khan on Drums and Sameer Ahmed on Bass Guitars. Recorded at True Brew Records in Lahore, the song is about the experience of falling in love and explores how it affects each person, drawing inspiration from relationships and experiences in life that leave a lasting impression on an individual. The video for ‘Deewana’ has been directed by Adnan Sarwar in High-Definition with styling by the creative team at Deevees and wardrobe by Fashion Designer Ammar Belal as well as Kiran and Adnan themselves.
Speaking about the launch of Deewana and their new collaboration with Samsung, the duo Adnan and Kiran said: “Our music focuses on the pop/rock genre with distinct Eastern melodic flavours. Our first release Zindagi was a guitar riff based pop/rock tune whereas with Teray Bin, we presented the song with Eastern classical melodies and instrumentation. Our music has been described as diverse and quite different from song to song and with Deewana we refresh our approach to Pop Rock –we are very passionate about this song and it is our personal favourite release to date. We are therefore particularly pleased to have Samsung Pakistan’s support in getting this song out and for giving us a platform for our independent music.”